Lago, the Italian interior design company, just started their own “green” advertising campaign, using their own trucks.  Neat idea.  But I’m torn about it.  On the one hand, the message is a good one.  On the other hand, I feel like this company is somehow absolving itself of its guilt by turning their truck into some kind of self-deprecating billboard.  Hmmm…

Lago, the Italian interior design company, just started their own “green” advertising campaign, using their own trucks. Neat idea.  But I’m torn about it.  On the one hand, the message is a good one.  On the other hand, I feel like this company is somehow absolving itself of its guilt by turning their truck into some kind of self-deprecating billboard.  Hmmm…

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